"Investigation the Influence of Marketing-mix Efforts on Brand Equity in ..."

Md. Tarek Hasan et al. (2022)

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DOI: 10.5220/0011337300003280

access: closed

type: Conference or Workshop Paper

metadata version: 2024-08-04

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Md. Tarek Hasan, Mohasina Akter, Sakib Islam Shuhrid, Tanvir Ahmed Khan, Farzana Sadia, Mahady Hasan:
Investigation the Influence of Marketing-mix Efforts on Brand Equity in the Bangladesh Software Industry. ICSBT 2022: 152-159

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