"The Impact of Live Streaming Technology on Customer-Based Brand Equity: A ..."

Bao Thai Pham (2024)

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DOI: 10.1145/3715885.3715898

access: closed

type: Conference or Workshop Paper

metadata version: 2025-05-09

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Bao Thai Pham:
The Impact of Live Streaming Technology on Customer-Based Brand Equity: A Case Study in Vietnam. ICSEB 2024: 53-57

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