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"Research on the Influencing Factors of the Audience's Purchase Intention ..."

Jiayi Huang (2021)

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DOI: 10.1145/3477282.3477299

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-28

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Jiayi Huang:
Research on the Influencing Factors of the Audience's Purchase Intention in Head Specialized Livestreamers' Live Streaming: Based on the Comparison of Two Platforms. ICSLT 2021: 63-74

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