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"Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical ..."
Ana Paula Graciola et al. (2021)
- Ana Paula Graciola
, Fernanda Rizzon
, Deonir De Toni
, Gabriel Sperandio Milan
, Luciene Eberle
:
Store Price Image Formation in the Consumer's Mind: A Proposed Theoretical Model. PLM (2) 2021: 143-156
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