"A Means-End Analysis of Consumers' Perceptions of Virtual World ..."

Minh Quang Tran et al. (2011)

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DOI: 10.1007/978-3-642-23774-4_30

access: open

type: Conference or Workshop Paper

metadata version: 2021-10-14

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  dblp key:
  - conf/interact/TranMRLL11
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  - https://dblp.org/rec/conf/interact/TranMRLL11
Minh Quang Tran, Shailey Minocha, Dave Roberts, Angus Laing, Darren Langdridge:
A Means-End Analysis of Consumers' Perceptions of Virtual World Affordances for E-commerce. INTERACT (1) 2011: 362-379

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