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"Impact of Big Data Analytics and Managerial Support on CRM: Exploring ..."

Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El Refae (2022)

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DOI: 10.1109/IOTSMS58070.2022.10062100

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
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Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El Refae:
Impact of Big Data Analytics and Managerial Support on CRM: Exploring Mediating Role of Marketing Analytics. IOTSMS 2022: 1-8

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