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"Research on the Influencing mechanisms of Backers' Impulsive Support in ..."
Zihui Yi et al. (2021)
- Zihui Yi, Yuhong Luo, Ye Feng, Yang Wang, Yuanyue Feng, Congcong Yang:

Research on the Influencing mechanisms of Backers' Impulsive Support in Reward-based Crowdfunding Based on Cognitive Appraisal Theory. ITQM 2021: 423-430

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