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"Online Advertising Incrementality Testing And Experimentation: Industry ..."

Joel Barajas, Narayan Bhamidipati, James G. Shanahan (2021)

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DOI: 10.1145/3447548.3470819

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-16

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  dblp key:
  - conf/kdd/BarajasBS21
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Joel Barajas, Narayan Bhamidipati, James G. Shanahan:
Online Advertising Incrementality Testing And Experimentation: Industry Practical Lessons. KDD 2021: 4027-4028

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