BibTeX record conf/kdd/McMahanHSYEGNPDGCLWHBK13

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  author    = {H. Brendan McMahan and
               Gary Holt and
               David Sculley and
               Michael Young and
               Dietmar Ebner and
               Julian Grady and
               Lan Nie and
               Todd Phillips and
               Eugene Davydov and
               Daniel Golovin and
               Sharat Chikkerur and
               Dan Liu and
               Martin Wattenberg and
               Arnar Mar Hrafnkelsson and
               Tom Boulos and
               Jeremy Kubica},
  editor    = {Inderjit S. Dhillon and
               Yehuda Koren and
               Rayid Ghani and
               Ted E. Senator and
               Paul Bradley and
               Rajesh Parekh and
               Jingrui He and
               Robert L. Grossman and
               Ramasamy Uthurusamy},
  title     = {Ad click prediction: a view from the trenches},
  booktitle = {The 19th {ACM} {SIGKDD} International Conference on Knowledge Discovery
               and Data Mining, {KDD} 2013, Chicago, IL, USA, August 11-14, 2013},
  pages     = {1222--1230},
  publisher = {{ACM}},
  year      = {2013},
  url       = {},
  doi       = {10.1145/2487575.2488200},
  timestamp = {Tue, 06 Nov 2018 16:59:35 +0100},
  biburl    = {},
  bibsource = {dblp computer science bibliography,}
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