"A Unified Framework for Marketing Budget Allocation."

Kui Zhao et al. (2019)

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DOI: 10.1145/3292500.3330700

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-28

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Kui Zhao, Junhao Hua, Ling Yan, Qi Zhang, Huan Xu, Cheng Yang:
A Unified Framework for Marketing Budget Allocation. KDD 2019: 1820-1830

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