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"The Role Neuromarketing Emotion as Key to Defining Consumer Behavior."
Alma Casas-Frausto et al. (2021)
- Alma Casas-Frausto, Bogart Yail Márquez

, Rosana Gutierrez, José Sergio Magdaleno-Palencia
:
The Role Neuromarketing Emotion as Key to Defining Consumer Behavior. KES-AMSTA 2021: 385-394

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