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"Eye Tracking as a Method of Neuromarketing for Attention Research - An ..."
Veit Etzold, Anika Braun, Tabea Wanner (2019)
- Veit Etzold, Anika Braun, Tabea Wanner:
Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz. KES-IDT (2) 2019: 167-182
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