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"Social Network Advertising: An Investigation of Its Impact on Consumer ..."

Hokyin Lai, Hiufung Cheng, Hiuping Fong (2014)

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DOI: 10.1007/978-3-662-45071-0_1

access: closed

type: Conference or Workshop Paper

metadata version: 2022-03-21

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  dblp key:
  - conf/misnc/LaiCF14
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Hokyin Lai, Hiufung Cheng, Hiuping Fong:
Social Network Advertising: An Investigation of Its Impact on Consumer Behaviour. MISNC 2014: 1-13

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