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"Opinion Leadership and Negative Word-of-Mouth Communication."

Chih-Chien Wang, Pei-Hua Wang, Yolande Yun-Hsiou Yang (2014)

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DOI: 10.1007/978-3-662-45071-0_4

access: closed

type: Conference or Workshop Paper

metadata version: 2022-04-01

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  dblp key:
  - conf/misnc/WangWY14
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  - https://dblp.org/rec/conf/misnc/WangWY14
Chih-Chien Wang, Pei-Hua Wang, Yolande Yun-Hsiou Yang:
Opinion Leadership and Negative Word-of-Mouth Communication. MISNC 2014: 36-47

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