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"Consumer's Sport Preference as a Predictor for His/Her Response to Brand ..."

Friederike Paetz, Regina Semmler-Ludwig (2017)

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DOI: 10.1007/978-3-319-89920-6_9

access: closed

type: Conference or Workshop Paper

metadata version: 2018-07-15

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  dblp key:
  - conf/or/PaetzS17
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Friederike Paetz, Regina Semmler-Ludwig:
Consumer's Sport Preference as a Predictor for His/Her Response to Brand Personality. OR 2017: 61-66

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