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"Evolution of Marketing Strategies: From Internet Marketing to M-Marketing."

Tiziana Guzzo et al. (2012)

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DOI: 10.1007/978-3-642-33618-8_82

access: closed

type: Conference or Workshop Paper

metadata version: 2017-09-16

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  dblp key:
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Tiziana Guzzo, Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni:
Evolution of Marketing Strategies: From Internet Marketing to M-Marketing. OTM Workshops 2012: 627-636

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