"Influences of E-Retailer Sponsored Virtual Community on Consumer Loyalty: ..."

Qingqing Bi, Lele Kang (2013)

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type: Conference or Workshop Paper

metadata version: 2014-04-08

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Qingqing Bi, Lele Kang:
Influences of E-Retailer Sponsored Virtual Community on Consumer Loyalty: An Exploration of Underlying Mechanisms. PACIS 2013: 83

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