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"Effects of Gendered Anthropomorphism and Image Appeal on Moral Norms in ..."
Kate Letheren et al. (2018)
- Kate Letheren, Saerom Lee, Dong-Heon Kwak, Keshavamurthy Ramamurthy:
Effects of Gendered Anthropomorphism and Image Appeal on Moral Norms in the Context of Charity Website Design. PACIS 2018: 133
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