"What Drives People to Purchase Virtual Gifts in Live Streaming? The ..."

Boying Li et al. (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-11-07

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Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong:
What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. PACIS 2018: 239

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