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"Merchandising the Intangibles: Unraveling the Benefits of Visualizing ..."
Xiaohui Liu et al. (2019)
- Xiaohui Liu, Yijing Li, Eric Tze Kuan Lim, Hefu Liu, Yong Liu, Chee-Wee Tan:
Merchandising the Intangibles: Unraveling the Benefits of Visualizing Consumption Experience in Service E-Tailing. PACIS 2019: 88
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