"How product signals of brand and review influence consumers: A cognitive ..."

Jing Luan, Pengfei Tang, Zhong Yao (2020)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2020-06-10

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/pacis/LuanTY20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/pacis/LuanTY20
Jing Luan, Pengfei Tang, Zhong Yao:
How product signals of brand and review influence consumers: A cognitive perspective. PACIS 2020: 142

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.