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"Increase the Effectiveness of Online Distracting Advertisement: Examining ..."
Xixian Peng et al. (2019)
- Xixian Peng, Xuhong Ye, Tingting Weng, Hock-Hai Teo:

Increase the Effectiveness of Online Distracting Advertisement: Examining the Effects of Location-based Personalization with Eye Tracking Technology. PACIS 2019: 106

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