"Investigating Factors Affecting Electronic Word-Of-Mouth In The Open ..."

Jung-Eun Son, Hee-Woong Kim, Yoon-Jung Jang (2012)

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type: Conference or Workshop Paper

metadata version: 2013-01-30

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Jung-Eun Son, Hee-Woong Kim, Yoon-Jung Jang:
Investigating Factors Affecting Electronic Word-Of-Mouth In The Open Market Context: A Mixed Methods Approach. PACIS 2012: 167

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