"How to advertise Approapriately on the World Wide Web? A Multi-Congruity ..."

Yongqiang Sun et al. (2009)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-02-28

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Yongqiang Sun, Yunhong Xu, Yunhong Wang, Xiaojian Chen:
How to advertise Approapriately on the World Wide Web? A Multi-Congruity Analysis Approach. PACIS 2009: 107

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