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"Toward a Model for the Role of Product Involvement in the effect of Mobile ..."
Tien Wang, Ralph Keng-Jung Yeh, Trung Dam-Huy Thai (2016)
- Tien Wang, Ralph Keng-Jung Yeh, Trung Dam-Huy Thai:
Toward a Model for the Role of Product Involvement in the effect of Mobile Advertising Features. PACIS 2016: 254
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