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"Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: ..."
Peilin Zhang et al. (2021)
- Peilin Zhang, Chih-Wei Fred Chao, Hussain M. Aljaroodi, Raymond Chiong:

Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: A Quantitative Study. PACIS 2021: 111

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