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"ISM: Item Selection for Marketing with Cross-Selling Considerations."

Raymond Chi-Wing Wong, Ada Wai-Chee Fu (2004)

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DOI: 10.1007/978-3-540-24775-3_53

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-25

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  dblp key:
  - conf/pakdd/WongF04
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  - https://dblp.org/rec/conf/pakdd/WongF04
Raymond Chi-Wing Wong, Ada Wai-Chee Fu:
ISM: Item Selection for Marketing with Cross-Selling Considerations. PAKDD 2004: 431-440

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