"The effects of emotional appeals on visual behavior in the context of ..."

Stefanos Balaskas, Maria Rigou (2023)

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DOI: 10.1145/3635059.3635081

access: closed

type: Conference or Workshop Paper

metadata version: 2024-03-16

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Stefanos Balaskas, Maria Rigou:
The effects of emotional appeals on visual behavior in the context of green advertisements: An exploratory eye-tracking study. PCI 2023: 141-149

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