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"Identification of B2B Brand Components and Their Performance's Relevance ..."

Tomonori Manabe, Kei Nakagawa, Keigo Hidawa (2020)

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DOI: 10.1007/978-3-030-69886-7_13

access: closed

type: Conference or Workshop Paper

metadata version: 2021-03-02

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  dblp key:
  - conf/pkaw/ManabeNH20
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Tomonori Manabe, Kei Nakagawa, Keigo Hidawa:
Identification of B2B Brand Components and Their Performance's Relevance Using a Business Card Exchange Network. PKAW 2020: 152-167

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