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"New Product Diffusion: The Role of Sentiment Content."

Tung Cu, Helmut Schneider, James R. Van Scotter (2016)

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DOI: 10.1145/2890602.2890627

access: closed

type: Conference or Workshop Paper

metadata version: 2019-09-16

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Tung Cu, Helmut Schneider, James R. Van Scotter:
New Product Diffusion: The Role of Sentiment Content. CPR 2016: 149-155

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