"The effects of exposure time on memory of display advertisements."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Daniel G. Goldstein, R. Preston McAfee, Siddharth Suri (2011)

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DOI: 10.1145/1993574.1993584

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-14

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  dblp key:
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Daniel G. Goldstein, R. Preston McAfee, Siddharth Suri:
The effects of exposure time on memory of display advertisements. EC 2011: 49-58

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