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"Online Marketing Synergy Combining self-reported and real-time data to ..."

Ioannis Papanikolaou, Katerina Tzafilkou (2022)

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DOI: 10.1109/SMAP56125.2022.9941866

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-13

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Ioannis Papanikolaou, Katerina Tzafilkou:
Online Marketing Synergy Combining self-reported and real-time data to examine the effect of user-generated keywords and emotions for a tourism campaign. SMAP 2022: 1-6

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