"Optimizing the revenue for ad exchanges in header bidding advertising markets."

Rui Qin, Yong Yuan, Fei-Yue Wang (2017)

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DOI: 10.1109/SMC.2017.8122643

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-14

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Rui Qin, Yong Yuan, Fei-Yue Wang:
Optimizing the revenue for ad exchanges in header bidding advertising markets. SMC 2017: 432-437

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