"Which One is the Worst? Impact of SMS Service Failure on Brand Trust."

Liu Dan, Li Ying, Fang Xianpeng (2009)

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DOI: 10.1109/SNPD.2009.112

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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  - https://dblp.org/rec/conf/snpd/DanYX09
Liu Dan, Li Ying, Fang Xianpeng:
Which One is the Worst? Impact of SMS Service Failure on Brand Trust. SNPD 2009: 487-492

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