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"Pricing and Bidding Strategy in AdWords Auction under Heterogeneous ..."

E. Zhang, Yiqin Zhuo (2010)

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DOI: 10.1007/978-3-642-13498-2_16

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-01

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E. Zhang, Yiqin Zhuo:
Pricing and Bidding Strategy in AdWords Auction under Heterogeneous Products Scenario. ICSI (2) 2010: 116-123

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