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"The Role of Micro Influencers in the Consumer Decision-Making on Budget ..."

Bharati Wukkadada, Ram Kishen Yelamanchili, Aparna Jain (2022)

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DOI: 10.1007/978-3-031-50188-3_38

access: closed

type: Conference or Workshop Paper

metadata version: 2024-01-30

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  - conf/tdit/WukkadadaYJ22
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  - https://dblp.org/rec/conf/tdit/WukkadadaYJ22
Bharati Wukkadada, Ram Kishen Yelamanchili, Aparna Jain:
The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context. TDIT (1) 2022: 428-442

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