"Electronic Word of Behavior - Conceptual Framework and Research Design for ..."

Katrine Kunst, Ravi Vatrapu, Abid Hussain (2016)

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DOI: 10.1007/978-3-319-69644-7_9

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-21

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  - conf/web/KunstVH16
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Katrine Kunst, Ravi Vatrapu, Abid Hussain:
Electronic Word of Behavior - Conceptual Framework and Research Design for Analyzing the Effect of Increased Digital Observability of Consumer Behaviors in a Movie Streaming Context. WEB 2016: 95-103

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