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"Utilising Social Media Technology to Raise Brand Awareness in Higher ..."

Baomin Qi, Lindsey Mackie (2014)

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DOI: 10.5220/0004965804000405

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Baomin Qi, Lindsey Mackie:
Utilising Social Media Technology to Raise Brand Awareness in Higher Education. WEBIST (1) 2014: 400-405

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