"Electronic Word-of-Mouth for E-Commerce Consumption in Mobile Social ..."

Yuxin Mao, Jinyu Sha (2016)

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type: Conference or Workshop Paper

metadata version: 2016-11-09

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Yuxin Mao, Jinyu Sha:
Electronic Word-of-Mouth for E-Commerce Consumption in Mobile Social Network: a Case Study from WeChat. WHICEB 2016: 28

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