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"What's the Role of Mega Influencers in Live Streaming Commerce? - A ..."
Honglong Wang, Guoxin Li, Shaohui Wu (2022)
- Honglong Wang, Guoxin Li, Shaohui Wu:
What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment. WHICEB 2022: 8
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