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"Cross-Store Discount or Purchase Subsidy? Promotion Strategy of ..."
Miao Wang et al. (2024)
- Miao Wang, Zhenhua Qu, Zhiyuan Fan, Yifei Liu, Min Wang:

Cross-Store Discount or Purchase Subsidy? Promotion Strategy of E-commerce Platforms Based on the Two-Sided Market Theory. WHICEB (1) 2024: 1-12

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