"The Positive Effect of Negative Word-of-mouth on Consumers' Purchase ..."

Cheng-Yue Yin, Meng-Ran Li (2019)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Cheng-Yue Yin, Meng-Ran Li:
The Positive Effect of Negative Word-of-mouth on Consumers' Purchase Intention Towards Experience Goods. WHICEB 2019: 18

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