"The moderating role of demand-side usage of O2O platforms and offline ..."

Yun Zhang, Xing Wan (2020)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Yun Zhang, Xing Wan:
The moderating role of demand-side usage of O2O platforms and offline competition intensity for the outcome of proprietary platforms. WHICEB 2020: 15

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