"Identifying Brand-Owned Touchpoints Along the Digital Retail Customer ..."

Robert Zimmermann, Andreas Auinger (2020)

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DOI: 10.30844/WI_2020_Y2-ZIMMERMANN

access: open

type: Conference or Workshop Paper

metadata version: 2021-02-05

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  - https://dblp.org/rec/conf/wirtschaftsinformatik/ZimmermannA20
Robert Zimmermann, Andreas Auinger:
Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey - A Practical Approach. Wirtschaftsinformatik (Community Tracks) 2020: 291-305

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