"Incrementality Testing in Programmatic Advertising: Enhanced Precision ..."

Joel Barajas, Narayan Bhamidipati (2021)

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DOI: 10.1145/3442381.3450106

access: closed

type: Conference or Workshop Paper

metadata version: 2021-06-07

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Joel Barajas, Narayan Bhamidipati:
Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs. WWW 2021: 2818-2827

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