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"Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve ..."

Alexey Drutsa, Gleb Gusev, Pavel Serdyukov (2017)

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DOI: 10.1145/3038912.3052664

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Alexey Drutsa, Gleb Gusev, Pavel Serdyukov:
Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments. WWW 2017: 1301-1310

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