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"Analyzing search engine advertising: firm behavior and cross-selling in ..."

Anindya Ghose, Sha Yang (2008)

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DOI: 10.1145/1367497.1367528

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Anindya Ghose, Sha Yang:
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. WWW 2008: 219-226

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