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"A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional ..."
Ulrich Pferschy, Joachim Schauer, Gerhild Maier (2014)
- Ulrich Pferschy, Joachim Schauer, Gerhild Maier:
A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign. ICORES (Selected Papers) 2014: 251-264
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