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"The Effects of Framing and Cause-Related Marketing on Crowdfunding ..."

Ying-Feng Kuo, Li-Te Liu (2014)

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DOI: 10.1145/2684103.2684170

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Ying-Feng Kuo, Li-Te Liu:
The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions: A model Development. MoMM 2014: 439-443

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