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"Effects of Consumer Motives on Search Behavior Using Internet Advertising."

Kenneth C. C. Yang (2004)

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DOI: 10.1089/CPB.2004.7.430

access: closed

type: Journal Article

metadata version: 2020-03-31

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Kenneth C. C. Yang:
Effects of Consumer Motives on Search Behavior Using Internet Advertising. Cyberpsychology Behav. Soc. Netw. 7(4): 430-442 (2004)

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